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  • Manager, Analysis & Insights

    Job Locations 6 days ago(8/10/2018 3:00 PM)
    Requisition ID
    Posted Date
    Advanced Analytics
    1075 West Georgia St.
  • Overview



    Cardinal Path

    The Manager on the Analysis & Insights team is the senior contact for key clients and will be responsible for developing strong client relationships and facilitating the success of the Digital Intelligence project team. This role will be focused on leading a team toward the successful completion of the agreed upon project deliverables, while consistently exceeding client expectations across all of the Cardinal Path service offerings. The ideal candidate enjoys mentoring consultants, partnering with clients and proactively identifying opportunities for growth.


    Client Delivery

    • Ensure the successful completion of the agreed upon project deliverables within statement of work (“SOW”) scope, time and budget with quality while consistently exceeding client expectations across all of the Cardinal Path service offerings
    • Proactively manage and foster client relationships by acting as a strategic advisor to the client using a keen understanding of the client’s business and marketing objectives, not only the current project
    • Conduct regular client communication, expectation setting and management, as well as providing strategic direction


    Practice Development & Mentorship

    • Work with all members of the team to help them improve their understanding of the DI industry, improve their client communication skills, create professional development plans and better understand how our DI offerings fit into the big picture for our clients
    • Ongoing practice and process development looking for ways to improve and streamline Cardinal Path’s processes to not only deliver a superior service to our clients, but also to improve our efficiency and profitability


    Business Development & Account Strategist

    • Identify and cultivate new business opportunities with existing and new clients by promoting ideas that align with client’s business, consumer and brand objectives across all domains within Cardinal Path’s offerings
    • Conduct and actively use strategic client planning to identify growth opportunities
    • Participate in client pitches and provide scope, technical and subject matter expertise
    • Assist in developing and delivering proposals and statements of work (“SOW”) ensuring scope is clearly defined and costs match what is outlined in the project plan


    Thought Leadership & Knowledge Sharing

    • Author Blog posts
    • Host webinars and Lunch and Learns (internal)
    • Speak at conferences, contributing to white papers and case studies
    • Training (both internal and external)



    • 5+ years working in the field of digital analytics and digital marketing - working in a media agency is preferred
    • 5+ years on-the-job experience with web analytics tools such as Google Analytics, Adobe Analytics
    • 5+ years of DoubleClick/DCM experience is required.
    • Minimum of 3 years experience in advanced web analysis methodologies, such as the following:
      • Deep clickstream analysis
      • Experimentation and testing
      • Personalization
      • Competitive analysis
      • Social analytics
      • Mobile
      • Surveys
      • Other digital measurement technologies
    • Experience in creating strategic measurement plans, technical documentation and supporting full implementation of analytics tools
    • Experience using debuggers, completing related QA processes, and issue resolution
    • Experience in creating and presenting analysis with insights to stakeholders/clients, utilizing advanced storytelling skills
    • Proficiency with enterprise analytics data management and data science tools (ex. R, SPSS, BigQuery, Oracle, Tableau)
    • Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents
    • Exposure to Tag Management tools (Google Tag Manager, Adobe Tag Manager)
    • Certifications in Google Analytics and/or Adobe Analytics
    • Intermediate-to-advanced JavaScript skills
    • Expert Excel skills (Pivot tables, conditional formatting, advanced formulas)
    • Comfortable presenting findings and providing training on analytics tool usage
    • Bachelor’s degree, advanced degree preferred
    • Exposure to project management skills, business process redesign principles, tools and techniques is a plus


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