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  • Digital Strategist

    Job Locations 4 days ago(8/12/2018 11:04 AM)
    Requisition ID
    Posted Date
    1 South Station
  • Overview


    ICUC - The global leader in social media management services. 



    Position Title: Digital Strategist 

    Industry: Finance
    Position Type: Salaried
    Reports to: Director, Client Services

    Location: On-Site New York, NY 

    Position overview

    We are looking for a qualified Digital Strategist to join our team. If you are a tech-savvy professional, experienced in social media, PR and analytics,  we would like to meet you.

    Our ideal candidate has exceptional oral and written communication skills and is able to develop engaging content. You should be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our communities.

    Ultimately, you should be able to act as the face and voice of the brand and manage all social strategy. You must be prepared to work in a fast-paced, self-motivated, entrepreneurial environment; be a team player who is social-savvy, and have the ability to work independently and collectively in a unique virtual environment. The successful candidate will be given the opportunity to work with a diverse group of professionals in the ever-growing financial industry.  


    ICUC is the global leader in Social Media solutions for over 15 years. To date, the ICUC family consists of over 600 people, in over 35 countries, covering 50 languages around the clock. In an environment where the only constant is change, we create common ground between brands and audiences across communities and social media. Fueled by an unique culture built in and around meritocracy, we bring the passion, the know-how and the balance necessary to maintain the charted course we set for ourselves: to be the best, we employ the best. Are you ready to be part of the ICUC family?



    Duties and Responsibilities

    • Set and implement social media and communication campaigns to align with marketing strategies and objectives.
    • Provide engaging content that drives results against KPI’s.
    • Respond to comments and customer queries promptly
    • Coordinate with Account teams to ensure brand consistency
    • Build relationships with clients.
    • Stay up-to-date with digital technology trends
    • Assume the voice of the brand(s) and connect and engage with fans and followers across all social networks
    • Engage in the organic development and growth of the various communities and social media activities across the client’s online purview
    • Support the development of the social content strategy with the client’s social strategists and marketers
    • Write, and post interactive, thoughtful, intelligent, and provoking content that encourages participation
    • Identify behavioural and technical issues, patterns, and trends in the community
    • Pro-actively escalate issues, observations, opportunities, and insights through the relevant channels
    • Provide customer service for all aspects of online ecosystem (e.g., product issues and feedback, issues with social tools, etc.)
      • Evaluate, moderate and report on clients’ current social media activities.
      • Identify opportunities to provide additional value to clients.  Discuss, educate, and recommend new offerings that will help or enhance the value of the relationship, both related and unrelated to ICUC
      • Understand what is and isn’t working from inside of the client relationship
      • Visit and communicate with clients regularly in person, complemented by video/phone calls
      • Lead all client meetings, be it weekly, monthly, quarterly, report-specific, etc.
      • Act as a resource for the Solutions Directors and VP to help promote our community management and engagement services into existing moderation or monitoring-only services
      • Work with Director, Social Strategy and COO on renewals/account changes as required
      • Create daily, weekly, monthly community management reports as per client needs
      • Ultimately OWN the client relationship at the decision maker level
    • And other tasks that will come up in a young, fun, entrepreneurial company…


    Skills Required:

    • Proven work experience as a digital strategist.
    • Ability to identify and track relevant community metrics and trends.
    • Hands on experience with social media management for brands
    • Ability to interpret website traffic and online customer engagement metrics
    • Knowledge of online marketing and social marketing channels
    • High level of accuracy, attention to detail, and ability to multitask
    • BS degree in Marketing or relevant field
    • Excellent communication skills, including verbal and written (editorial and technical), and content creation.
    • Superior decision-making skills coupled with good judgment
    • Strong sense of account ownership and pride in work
    • Strong time-management skills with the ability to plan, prioritize, monitor, and respond to changes quickly
    • High level of commitment to ensuring top quality service is delivered to clients at all times - days, evenings, overnights, and weekends
    • Above average skill in and passion for using today’s social networking tools like Twitter, Linkedin, and Facebook and other social media sites
    • Ability to multitask in a fast paced, entrepreneurial environment
    • Good sense of decorum and brand appropriateness
    • Friendly, diplomatic, imperturbable self-starter with the willingness and desire to take initiative and get the job done


      • Bachelor’s in Marketing, Business Administration, or equivalent experience


    • Must be based in New York, New York
    • Must be proficient both speaking and writing in English
    • 5+ years developing, growing, and managing online communities, content development, and publishing for a large brand/company


      • 2+ years working within the financial industry


    • Proven ability in developing strong social media marketing strategies
    • Demonstrated creativity and documented immersion in social media.
    • Ability to demonstrate experience with social media tools and interacting with online community tools such as forums, blogs, user-generated content, etc.
    • Substantial knowledge of current social media trends, tools, and best practices
    • Experience in a corporate or agency environment would be considered an asset
    • 1-2 years Experience with PhotoShop Social Media Management
    • Experience with Hearsay Social Platform
    • 2-3 years Experience using Google Analytics, Twitter Insights, and Linkedin Insights
    • Proficient experience with MS Office - Word, Excel, PowerPoint, and Google tools
    • The successful candidate will be required to undergo a Criminal Record Check internally, externally for the client, along with Finger Printing.



    Success Measurement:

    Targets will include:

    • Execute and deliver on client KPIs
    • Operate within 100% legal compliance
    • Drive growth of target market and relevant influencers

    Social Media

    • Proficiency with social media platforms.
    • Excellent knowledge of current events.


    • Must utilize a desktop computer or laptop meeting the minimum system requirements:
      • Running the latest version and update of the Operating System.
      • 4GB of RAM or more.
      • Must have an active and updated version of an anti virus software and ad-blocker.
    • Subscribe to high speed internet - minimum 30 mbps, or higher.
    • Must have adequate headset/mic. Webcams not required but encouraged.


    • Must be able to speak and write in English. Additional languages are considered a plus.
    • Excellent written, verbal and interpersonal communication skills with a high level of proficiency in written communication.


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