360i is looking to add to their ever-growing Toronto team! The Insights and Analytics Manager will lead all efforts to transform data and reporting into insights, recommendations, and results. The ideal candidate will go beyond reporting, peel away the layers of data, and suggest constructive marketing test and competitive opportunities to improve business performance on a regular basis.
Collaboration is at the core of our business success and the Analytics Manager will need to create a tightknit and dynamic relationship with our Performance, Community Management, media and Strategy teams: first, to assist the Strategy team in compiling audience profiles, campaign goals, brief insights and measurement plans; then, to relay channel and tactic-specific optimization opportunities, in real time, directly to the Performance Media team. And lastly, to work with the Community Management team on recommendations for content and creative opportunities based on social listening.