Isobar is looking for, and building a new breed of analyst that combines traditional research and digital analytics skill sets. This candidate's contribution will power all aspects of the client's strategy, messaging, content creation and media activation. They will help drive our client's business goals by helping identify and understand the consciousness of the consumer across a connected media landscape.
This candidate will command a superior understanding of not only people's actual behaviors, but also their attitudes, values and motivation - both the what as well as the why. They will bring together disparate and increasingly, unstructured data from first, second and third party partners. This position is responsible for data acquisition, reporting, and analytics on a dedicated account. This role is responsible for measuring the performance of online campaigns, illustrating return on investment, and deliver insights to improve performance. The role is instrumental in building and providing an integrated analysis and report for assigned brand campaigns.