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  • Paid Media Analyst

    Job Locations 5 months ago(5 months ago)
    Requisition ID
    2018-16971
    Posted Date
    paid media
    Category
    317 Adelaide Street W, Suite 700
  • Overview

    iProspect LOGO Official

     

     

    The Paid Media Analyst plays an integral role in execution of the paid search channel in outlining effective strategy and techniques for account, as well as implementing the paid search discipline, in addition to proposing recommendations and strategy to client.

    This role requires a strong understanding of paid search, as well as of all aspects of performance marketing, to effectively drive day-to-day tactical execution of the service and meet client expectations.

    Responsibilities

    • Setup accounts, campaigns and adgroups respecting client goals.
    • Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
    • Generate weekly, monthly and quarterly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
    • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
    • Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
    • Manage large keyword lists.
    • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important metrics.
    • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
    • Proactively research campaign issues and formulate actionable solutions based off findings.
    • Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete.
    • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
    • Monitor PPC trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities.

    Qualifications

    • Bachelor’s degree in marketing or business required.
    • 3+ years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC).
    • A working understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution.
    • Successfully fulfill the client’s strategy by creating clear deliverables and recommendations.
    • Experience with bid management tools, including the knowledge of their different types of search engine marketing tactics.
    • Experience with Paid Search Platforms like Marin, Kenshoo, DS3, Certification a plus.
    • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
    • Google Certification (Fundamentals), Analytics and Adwords Certification.
    • Advanced computer skills, proven experience in Excel and PowerPoint.
    • Excellent analytical, organizational, project management and time management skills.
    • Passion for Search and internet marketing.

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