The Digital Media Planner has the primary day-to-day responsibility for assigned accounts and is expected to be familiar with all account details as they pertain to digital investment activities – this includes the complete implementation of digital media campaigns. In this role you will provide input into the overall digital investment direction as well as development and execution of buying recommendations under the direction of the Account Director.
A minimum of four years’ experience is required; working within an Investment Arm to accomplish the effective creation and development of investment recommendations and negotiations in digital media for global and local brands. The Digital Media Planner will have a minimum of one Coordinator report into them and is responsible for their overall development.
The Digital Media Planner is the steward of the entire investment and implementation process of Digital and works very closely with the wider Investment Arm and Digital Ad Operations.
Media Activation and Execution:
Client & Internal Relationships:
Strategic Thinking & Leadership: