Dentsu Aegis Network

Sr. Media Planner

CA-ON-Toronto, ON
2 weeks ago
Requisition ID
# of Openings
276 King Street W




As the fastest growing media agency in Canada, we are looking for an exceptional Sr. Media Planner who can help to drive Carat’s ambition to Redefine Media and the value it delivers to our clients’ businesses. We are looking for a candidate who functions best in an integrated team, and thrives in a high-touch, fast-paced, agile environment.  In this role you will work on Canada’s largest media account, giving you the rare opportunity to have a hand in shaping the future of automotive advertising in Canada.   


As the day-to-day media planner for the brand side of the automotive client, you will lead day-to-day operations, and be a key client contact for all things media.   You will be an expert on the client’s business and part of an integrated team that also includes Account Servicing, Creative and Production. 


The focus of this role will be on delivering best-in-class media planning product that demonstrates exceptional knowledge of the media environment – delivering digital leadership, with a passion for media-led innovation and consumer insight.  


Responsibilities include, but are not limited to:


Media Planning and Execution:

  • Best-in-class media planning and buying, including innovative thinking and flawless execution
  • Demonstrate a high degree of agility in a fast-paced environment
  • Demonstrate ability to utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
  • Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
  • Provide and discuss industry information on media, markets and related dynamics
  • Maintain relationships with media community; develop vendor relationships for exchange of ideas
  • In combination with the Network’s trading team, provide stewardship of all media placements


Client & Internal Relationships:

  • Build and maintain trusting, collaborative relationships with clients at appropriate levels
  • Be seen by clients as an expert in media as well as in the automotive business
  • Manage day-to-day expectations of clients and deliverables under extremely tight timelines
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Work collaboratively with other team members in a full-service environment


Strategic Thinking:

  • Demonstrate problem solving and intervention when necessary
  • Understand and analyze the root causes of problems and develop ways to rectify
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • Construct and deliver accurate, honest and timely performance management documents


Communication Skills:

  • Aid in the development of client presentations that are clear, compelling and persuasive
  • Present with clarity, passion and enthusiasm
  • Adapt your communication style to individual audience’s concerns and perspectives
  • Move audiences to desired action through clear and persuasive delivery of information


  • Bachelor’s Degree
  • 3-5 years of communications/media planning experience
  • Proficient in presentation skills; Powerpoint & oral skills
  • Strong analytical skills, ability to relate results to client business objectives
  • Ability to interpret data to develop insights
  • Demonstrate creativity in planning
  • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets.
  • Proficiency with Media Research Tools: ex: PMB, Nielsen, IMS, Google Trends, Comscore
  • Knowledge of the range of media, vehicles, and formats available to advertisers
  • A clear understanding of the key attributes of media available
  • A clear understanding of GRPs, reach, and frequency and the ability to express that understanding
  • Ability to work as a team with creative/production partners



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