The Digital Ad Operations Specialist main responsibility is to assist in the preparation, implementation and management of digital media campaigns, including project timelines, gathering of assets, traffic instructions and creation of ad serving tags. This position is essential in the day-to-day running of the Digital Media Operations department and designated accounts. This position requires an individual that works well in a team-based, fast paced, detail-oriented environment. While advanced Digital Operations thinking is not expected, the successful Associate, Digital Operations is resourceful and demonstrates the initiative to participate in advanced projects. The Digital Ad Operations Specialist position is training-intensive and an aptitude for learning new skills (both technical and organic) and procedures is essential. At the end of the tenure, the Digital Ad Operations Specialist will have a strong understanding of the systems and tasks involved in campaign implementation and execution, have a strong understanding of the digital media planning and buying process, and help identify new emerging tools and/or technologies that will enable the Carat to work effectively and efficiently as an organization.
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