Dentsu Aegis Network

OOH/Print Investment Buyer

CA-ON-Toronto, ON
1 week ago
Requisition ID
2017-15016
# of Openings
1
Category
Media Buying
276 King Street W

Overview

Amplifi

 

The OOH/Print buyer is expected to have day-to-day responsibility for assigned accounts and is expected to have an understanding of the client’s overall business and marketing objectives. In this role, you will be the steward of the tactical buying process and provides mid-level strategic recommendations to the senior media team and/or client about buying. The OOH/Print buyer is expected to have a strong working knowledge of the media space and available media research.

 

Responsibilities

 

Media Buying and Execution:

  • Maintains media budgets or media spend summaries
  • Work in conjunction with AMP on billing and invoicing to maintain consistent process
  • Keep abreast of all invoice, billing and delivery issues; know when to escalate discrepancies to supervisors
  • Writes POVs as needed and evaluate new media types / outlets
  • Provide syndicated research support during development of Objectives & Strategies and plans
  • Manage added value / merchandising components of media buys
  • Meet with media reps and coordinate with other DAN specialty units as required
  • May oversee the work of Assistant ensuring that all deliverables are error free before they are submitted to Supervisors/clients

 Media Buying and Execution:

  • Negotiate cost efficient schedules on behalf of the clients
  • Coordinate all aspects of the buying process
  • Maintain all purchase schedules
  • Work closely with vendors
  • Generate EAS reports as required
  • Seek creative solutions to enhance buy product

Client & Internal Relationships:

  • Support Supervisor in advising clients on best ways to integrate media into their advertising and marketing programs
  • Assist Supervisor in growing business opportunities within current clients 

Strategic Thinking:

  • Strategize ways to most effectively use media dollars to the greatest benefit for our clients
  • Assess problems and concerns in a systematic, logical and rational manner
  • Proactively resolve issues, know when to and to whom to escalate
  • Provide guidance to team members nurture/promote team environment

  

Qualifications

  • College or University education in Marketing and / or Media combined with a minimum of 2 years media planning/buying experience
  • Participation in at least one full planning cycle and development/implementation of at least two media plans
  • Thorough understanding of the media process, media department and inter-department relationships
  • Demonstrated ability to generate and present well-considered ideas and solutions
  • Capable of thriving in a fast pace, constantly changing environment; able to adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
  • Balanced ability to perform analytically and creatively
  • Media vendor negotiation experience would be considered a valuable asset

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