Dentsu Aegis Network

Digital Investment Coordinator

CA-ON-Toronto, ON
2 weeks ago
Requisition ID
2017-14588
# of Openings
1
Category
Media
276 King Street W

Overview

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan

Responsibilities

Media Activation and Execution:

  • Assesses digital media proposals with Digital Investment Planner and/or Media Brand teams
  • Works with Digital Investment Planner to maintain media budgets and changes to media plan post negotiations
  • Works with creative agency to understand creative assets available and any custom placements
  • Understands intricacies of various tracking technologies/services, including Google DoubleClick Campaign Manager.
  • Works with Digital Ad Operations to ensure flawless implementation of digital media plan and supports in all digital media tracking troubleshooting
  • Analyzes tracking results and develops detailed written summaries for end of campaign results
  • Accurately aligns digital media investment with correct measurement KPIs.
  • Works in conjunction with Digital Investment Planner on media billing payable process to maintain operational excellence
  • Makes sure all contracted buys are inputted accurately into our billing system.
  • Actualizes buys in our billing system and updates client reporting (keeps abreast of actualization and post buys in order to ensure system accuracy)
  • Understands how to operate our internal tools that enable actualization of media buys (ad server and billing system)
  • Manages digital vendor invoice discrepancies in a timely manner where they arise

 

Communications Skills:

  • Expresses oneself clearly and concisely in oral and written communications
  • Ability to organize ideas and present back information logically and sequentially
  • Assists in the development of media presentations and tactical POVs
  • Develops client reporting commentary that is easy to understand but also compelling and persuasive
  • Ensures key information is provided to the team regarding client issues and/or internal agency issues as they arise

 

Internal Relationships:

  • Thorough understanding of the media buying process, media department and inter-department relationships
  • Manages day-to-day Media Brand interaction as far as buy details are concerned (rates/costs, deadlines for asset delivery, launch timeline, etc.)
  • Manages expectations of Investment arm, Media Brands and deliverables
  • Works closely with the Media Brand throughout activation process to maintain performance and resolves any issues
  • Builds positive relationships with internal and external teams and sets a good example for their peers

 

Strategic Thinking:

  • Assesses problems and concerns in a systematic, logical and rational manner
  • Constantly curious and participates in face-to-face vendor meetings
  • Keeps up with the latest trends in digital media
  • Proactively resolve issues, knows when and who to escalate to
  • Aptitude for priority management where it concerns managing multiple deliverables/work streams
  • Contributes to strategizing ways to improve and optimize campaign performance to meet client KPIs

Qualifications

  • Bachelor’s Degree
  • 1 year experience working within a role function of online media planning/buying (ideal but not mandatory).
  • Proficient with numbers, budgeting and excel data entry tasks
  • Strong analytical skills, ability to relate results to client business objectives
  • Mid-level to Advanced computer skills (MS Word, Excel, PowerPoint)

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